Sunday, March 05, 2006

Which Products Are Being Counterfeited?

It is a common misperception - particularly in developed markets - that only luxury goods get counterfeited. Everyone knows that the "LV" handbag at the market stall, the "Chanel" perfume on Canal St., and the $1 DVD are counterfeit (we presume). But, few consumers would stop to question whether their Nescafe instant coffee is counterfeit. Or what about soy sauce? Tea bags? Creamer? Cough drops? Shampoo? Household detergent?

The list in fact covers pretty much every brand name consumer good. The question isn't so much "which products are being counterfeited" ... " which products aren't?"