Wednesday, July 25, 2007

Putting the Brakes on Counterfeit Truck Brake Parts?

Among the world of fake products, probably one that grabs the imagination best is counterfeit brake parts on big rigs and school buses. Substandard fake parts are a serious problem for legitimate manufacturers - who also have to tackle 'will-fit' aftermarket parts that are not technically counterfeit, but are widely used.

A recent article in Fleet Equipment magazine discussed the challenges facing the manufacturers. The remedies proposed were focused heavily on tightening purchasing guidelines (to prevent knowingly purchasing cheap knock-offs) and legal remedies, such as patenting a part number. We believe that, given the counterfeiters ability to make convincing look-alikes, the manufacturers should take steps to enable customers to more easily spot fakes.